When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? If you’re like most of the professional roofing contractors we’ve talked to, it’s pretty much a given. According to Forbes...

Understanding the Building Envelope This article is intended to provide an overview of the building envelope and details about its components and products. The building envelope consists of the parts of a building that keep the weather out and conditioned environment in. This includes three main systems: the roof, the wall...

A bird on the roof may, at first, seem like a welcome and beautiful guest; but you’ll soon realize that birds can cause all sorts of damage to your roof and everything you store under it. Though many birds and their nests are protected by law, there are various legal methods to get rid of birds on your roof or to deter them...

Disclaimer: This article provides general information only and does not constitute medical or definitive safety advice with respect to working in extreme heat. You should always consult with your doctor before working in extreme heat conditions. You should also consult with your local news and government weather source for any...

Your home’s roof sheds water, but a raindrop that starts out on the top of your roof doesn’t just encounter shingles on its way down. There’s a series of roof components that protect your home from the rain, wind and snow. It is critical to understand all of the parts of a house roof in order to explain a problem to a...

What are cool roofs? Cool roofs are designed to lower the temperature of your home in summer months, making you more comfortable and potentially reducing your energy bill. Cool roofs achieve this by reflecting some of the infrared (IR) light from the sun. In today’s market, a cool roof is defined by the reflectivity and...

Disclaimer: These tips are not a replacement for proper training. Please also ensure that all work is performed in accordance with any applicable laws and regulations in your area. Gas torches are often used in commercial low slope roofing to apply modified bitumen membranes. It is important to understand a roofing torch’s...

With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down. Of, course, there’s...

Every type of roofing material offers a different rate of light reflection and heat absorption. As the sun beats down during the summer months, some commercial rooftop temperatures can become very high. We've created an infographic to help show the differences in temperature between the various commercial flat roofing...

Position Yourself as an Expert and Recommend Smart Upgrades for Success Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality,...