At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!
As a leader in the residential and commercial roofing industry, IKO is always looking toward the latest trends and customer preferences. 2017 was no different. IKO introduced various new residential and commercial roofing solutions.
New residential roofing product innovations included:
New commercial roofing and building envelope product innovations included:
We were also busy in the online space this year, expanding our digital presence to continue better serving the needs of our customers.
First, we launched a completely redesigned website for our North American Commercial Products Division, hosted at www.iko.com/comm. The revamped site now provides better digital access to IKO’s full suite of commercial roofing, building envelope and bridge, deck and waterproofing systems, including product and technical information, application guides, draft specifications and much more.
Also, we recently launched the official IKO Roofing Instagram page. Be sure to follow us to stay up-to-date on the latest roofing news, trade shows, trends, contests, giveaways, IKO news and products, and more!
To help homeowners make better-informed choices about our products, we regrouped our residential lines under three categories: Premium, Architectural and Performance shingles. Then we redesigned our product literature not only to promote the “IKO. Roofing elevated” positioning but to highlight the color blend options. Research has shown that one of the greatest challenges homeowners face in selecting shingles is in choosing a color so we made that the focus of our new literature. The brochures for each shingle category are based on “Beauty you can see. Quality you can feel. Performance you can trust”. The full-color product brochures have been warmly and enthusiastically received by homeowners and contractors alike.
For the contractor side, we produced 2-sided sell sheets that simplified the competitive advantages and product features using icons and standard templates for easy use and reference.
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The information on this website is subject to change without notice. IKO assumes no responsibility for errors that may appear on this website.
IKO strives to accurately reproduce the screen images of the shingle swatches and house photos shown. However, due to manufacturing variances, the limitations of your monitor resolution and the variation in natural exterior lighting, actual colors may vary from the images you see. To ensure complete satisfaction you should make final color selections from several full size shingles and view a sample of the product installed on a home. Please refer to our Legal Notices for U.S.A. or our Legal Notices for Canada.
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