When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? If you’re like most of the professional roofing contractors we’ve talked to, it’s pretty much a given.
According to Forbes and various other sources:
- Among homeowners, the buying decision is influenced by women 90 percent of the time.
- They account for 80 percent or more of all home improvement sales.
- In the United States, 91 percent of women surveyed feel that advertisers and retailers don’t understand them.