A roof replacement will benefit you for the long‐term, protecting your home for years to come and raising your home’s value. When you choose a responsible roofing company, they’ll do almost all of the work, from prepping your old roof for removal to cleaning up after the job is done. However, there are a few things you can do to make your roof replacement go even more smoothly. Minor things like cutting the grass, taking down your mirrors and bringing the children to Grandma’s house can make a big difference.
When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? If you’re like most of the professional roofing contractors we’ve talked to, it’s pretty much a given.
According to Forbes and various other sources:
- Among homeowners, the buying decision is influenced by women 90 percent of the time.
- They account for 80 percent or more of all home improvement sales.
- In the United States, 91 percent of women surveyed feel that advertisers and retailers don’t understand them.
Disclaimer: This article provides general information only and does not constitute medical or definitive safety advice with respect to working in extreme heat. You should always consult with your doctor before working in extreme heat conditions. You should also consult with your local news and government weather source for any heat advisories or extreme heat alerts in your area. There are weather conditions in which it is too hot to work, however each roofer and employer must determine when to reschedule their work based on the heat stressors in their specific conditions.
Staying cool while roofing can be a challenge. Demand for roofers is high in the summer; so roofing professionals often have to work the hottest days and without shade. That presents a few challenges. For example, how do you stay cool in the summer while roofing? If you own a roofing business, how do you keep your employees cool and safe while they work in the sun?
Your home’s roof sheds water, but a raindrop that starts out on the top of your roof doesn’t just encounter shingles on its way down. There’s a series of roof components that protect your home from the rain, wind and snow. It is critical to understand all of the parts of a house roof in order to explain a problem to a roofing professional and understand what he or she is talking about when he or she is doing repairs.
What are cool roofs?
Cool roofs are designed to lower the temperature of your home in summer months, making you more comfortable and potentially reducing your energy bill. Cool roofs achieve this by reflecting some of the infrared (IR) light from the sun. In today’s market, a cool roof is defined by the reflectivity and emissivity requirements set by either Title 24 from the California Energy Commission or by the Energy Star program.
Tips for making more effective sales presentations to your roofing leads
The Rules of Selling Have Changed. Have You?
You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.
You found a reputable dealership near you and had a good idea of price and options before you ever let yourself be approached by a salesman and gave him a chance to make a pitch. And, if he made you feel the least bit uncomfortable during his sales pitch presentation, you walked and went elsewhere, right?
With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down. Of, course, there’s a little bit more to the process than that. You need to understand the function of ridge cap shingles, learn how to choose them, and understand how to make your installation look orderly and attractive.
Position Yourself as an Expert and Recommend Smart Upgrades for Success
Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations. This also opens the door to not only defend your price, but potentially upsell in areas that will result in a higher-performing end product.
By Piers Dormeyer
Vice President of Construction Sales at EagleView®
Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.
This technology revolution is already changing the way we sell to home and building owners; how we measure, estimate and bid projects; and how we manage our companies. And, in most cases, these forward technologies, like aerial imaging, can be used in both residential and commercial roof quoting!