Sponsorship with the nation’s largest local home services online marketplace provides IKO contractors with opportunity for more qualified project leads
KANKAKEE, Ill. (November 30, 2016) — Thanks to an exclusive roofing category sponsorship between IKO and HomeAdvisor®, members of IKO’s contractor programs now have premium access to more qualified, targeted project leads in their local regions — to ultimately help them land additional jobs.
“In addition to offering a full suite of high-quality residential roofing products and accessories, one of the best ways to help our contractors close more sales is to connect them directly with homeowners who are actively looking for a new roof or repairs in their area,” said Jeff Williams, brand director, IKO North America. “That’s exactly what our partnership with HomeAdvisor is intended to do — help our contractors secure more leads to close more jobs locally.”
Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+™ (SPP) and IKO Shield™, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When a homeowner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website — giving the brand increased awareness among an ever-growing number of consumers seeking local contractor professionals.
“As the nation’s largest online marketplace for home services, HomeAdvisor offers pros the ability to reach project-ready homeowners via mobile, smart home devices and Facebook,” said Scott Weigel, vice president of business development for HomeAdvisor. “And, by using HomeAdvisor’s on-demand scheduling tools, homeowners can instantly speak with pros or book appointments directly on their calendars, providing significant value for IKO and its members.”
The exclusive sponsorship is also expected to help build IKO’s brand and product awareness through a custom content hub where homeowners can view photos, watch videos, learn about its products or redeem special offers. Additionally, IKO branding will also be featured in HomeAdvisor’s exclusive home and building partner network, including sites such as Build.com, 1800Contractor®, Realtor.com, ImproveNet.com and more.
IKO is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A family-owned business established in 1951, IKO remains firmly rooted in its founding values of craftsmanship and innovation to provide best-in-class products, services and value. Committed to a high level of vertical integration, the company also maintains its founder’s belief of the importance of controlling the raw materials used in its manufacturing process. IKO operates more than 25 manufacturing plants throughout North America and Europe. For more information on IKO and its full line of roofing product solutions, visit www.iko.com.
Brittany Macchiarola PR Account Manager, hfa
Brand Director, IKO
Manager of Corporate Communications, IKO