Need to replace your roof but not sure what the best time is or how to make it fit your schedule? You’re not alone. From…
Homeowners
We recently attended the Certified Contractors Network annual conference and had the privilege of listening in on the Roofing Masterminds session — a town hall-style…
In a recent conversation with EagleView, a contractor explained how his company now delivers projects without ever seeing the customer face to face: “Two years…
The only constant with digital marketing is that it continually changes. Online ad platforms, like Google and Facebook, constantly evolve their offerings to keep up…
In this month’s ROOFPRO Partner Spotlight, we sat down (virtually, of course!) with Derik Kline, founder and CEO of HailTrace, IKO’s most recently added strategic…
To a small business owner, “branding” can sound like a big word. It can be intimidating to even a seasoned marketer; so, for the average…
As a business owner, one of the hardest parts when selling a project is closing the sale. Many times, when faced with the cost of…
Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven…