2017 Year in Review

Friday, February 2nd 2018

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

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Using Color Trends for more roofing sales

Using Color to Sell in the Home

Wednesday, July 12th 2017

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women?

As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

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roofing job landscape protection

Protecting the home’s exterior and gardens during roof installation

Wednesday, June 28th 2017

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

It’s sometimes obvious during discussions and negotiations with the customer that they value their prized rose bushes – on these jobs you’ll know to take extra precautions. But it doesn’t always come up in conversation. As the old adage goes, “better safe than sorry,” so it’s wise to maintain a clean job. A clean work site is a safer site for your crew, the homeowners, and any neighbors or visitors.

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Roofing Industry Trends for 2017

Thursday, April 6th 2017

Q&A featuring Keith Lowe, VP of U.S. Residential Sales, IKO North America

The roofing industry gained positive momentum in 2016. Can we expect the same in 2017? Keith Lowe, VP of U.S. Residential Sales for IKO, shares some of the latest trends on the radar for
this year.

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