Using Color Trends for more roofing sales

Using Color to Sell in the Home

Wednesday, July 12th 2017

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women?

As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

roofing job landscape protection

Protecting the home’s exterior and gardens during roof installation

Wednesday, June 28th 2017

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

It’s sometimes obvious during discussions and negotiations with the customer that they value their prized rose bushes – on these jobs you’ll know to take extra precautions. But it doesn’t always come up in conversation. As the old adage goes, “better safe than sorry,” so it’s wise to maintain a clean job. A clean work site is a safer site for your crew, the homeowners, and any neighbors or visitors.

IKO’s Commercial Roof & Wall Products for 2017

IKO Launches New Commercial Roof and Wall Products

Wednesday, May 24th 2017

Trade shows offer an extraordinary opportunity to highlight products and roofing solutions for both residential and commercial roofing contractors. IKO’s new products showcased at 2017 trade shows are providing learning opportunities and hands-on demonstrations for all who attend.

Vice President of Commercial Division for IKO Industries Akif Amin says, “The shows are a great opportunity for us to talk about new commercial roofing products like ShieldBase™ Cover Board and two others from our AquaBarrier™ line. We think our contractor customers, architects and specifiers will find these new products to be durable and versatile.”

Interview with IKO's Scott Campbell

IKO IRE In-booth Interview Series: Scott Campbell

Thursday, April 20th 2017

We had an amazing time at IRE with a number of great in-booth activities, including: our #IKOVotersChoice campaign, in-booth photo booth and passport giveaways. In the midst of those activities, we had the opportunity to chat with some of our executives about some frequently asked questions and some little-known details. Check out the IKO IRE in-booth interview series!

Roofing Industry Trends for 2017

Thursday, April 6th 2017

Q&A featuring Keith Lowe, VP of U.S. Residential Sales, IKO North America

The roofing industry gained positive momentum in 2016. Can we expect the same in 2017? Keith Lowe, VP of U.S. Residential Sales for IKO, shares some of the latest trends on the radar for
this year.