A Guide to Marketing and Selling Roof Shingles to Women

Wednesday, August 29th 2018

When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? If you’re like most of the professional roofing contractors we’ve talked to, it’s pretty much a given.

According to Forbes and various other sources:

  • Among homeowners, the buying decision is influenced by women 90 percent of the time.
  • They account for 80 percent or more of all home improvement sales.
  • In the United States, 91 percent of women surveyed feel that advertisers and retailers don’t understand them.

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stay cool while roofing

How To Stay Cool While Roofing – Tips For Working Outside In The Heat

Monday, July 30th 2018

Disclaimer: This article provides general information only and does not constitute medical or definitive safety advice with respect to working in extreme heat. You should always consult with your doctor before working in extreme heat conditions. You should also consult with your local news and government weather source for any heat advisories or extreme heat alerts in your area. There are weather conditions in which it is too hot to work, however each roofer and employer must determine when to reschedule their work based on the heat stressors in their specific conditions.

Staying cool while roofing can be a challenge. Demand for roofers is high in the summer; so roofing professionals often have to work the hottest days and without shade. That presents a few challenges. For example, how do you stay cool in the summer while roofing? If you own a roofing business, how do you keep your employees cool and safe while they work in the sun?

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Residential Roof Components

What Makes Up a Roof – Your Roof Components

Saturday, June 30th 2018

Your home’s roof sheds water, but a raindrop that starts out on the top of your roof doesn’t just encounter shingles on its way down. There’s a series of roof components that protect your home from the rain, wind and snow. It is critical to understand all of the parts of a house roof in order to explain a problem to a roofing professional and understand what he or she is talking about when he or she is doing repairs.

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Guide to Residential Cool Roofs

Guide to Residential Cool Roofs

Monday, June 11th 2018

What are cool roofs?

Cool roofs are designed to lower the temperature of your home in summer months, making you more comfortable and potentially reducing your energy bill. Cool roofs achieve this by reflecting some of the infrared (IR) light from the sun. In today’s market, a cool roof is defined by the reflectivity and emissivity requirements set by either Title 24 from the California Energy Commission or by the Energy Star program.

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How to Create and Deliver Great Roofing Sales Presentations

Tuesday, May 1st 2018

Tips for making more effective sales presentations to your roofing leads

The Rules of Selling Have Changed. Have You?

You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.

You found a reputable dealership near you and had a good idea of price and options before you ever let yourself be approached by a salesman and gave him a chance to make a pitch. And, if he made you feel the least bit uncomfortable during his sales pitch presentation, you walked and went elsewhere, right?

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Hip and Ridge Cap Shingles From Style to Installation

Thursday, April 26th 2018

With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down. Of, course, there’s a little bit more to the process than that. You need to understand the function of ridge cap shingles, learn how to choose them, and understand how to make your installation look orderly and attractive.

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Upselling Roof Upgrades

Wednesday, March 21st 2018

Position Yourself as an Expert and Recommend Smart Upgrades for Success

Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations. This also opens the door to not only defend your price, but potentially upsell in areas that will result in a higher-performing end product.

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What’s the True Value of Technology for Your Construction Business?

Thursday, March 1st 2018

By Piers Dormeyer
Vice President of Construction Sales at EagleView®

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

This technology revolution is already changing the way we sell to home and building owners; how we measure, estimate and bid projects; and how we manage our companies. And, in most cases, these forward technologies, like aerial imaging, can be used in both residential and commercial roof quoting!

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Looking Back at 2017

Friday, February 2nd 2018

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

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How to Pick Shingle Colors [INFOGRAPHIC]

Thursday, February 1st 2018

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

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