Position Yourself as an Expert and Recommend Smart Upgrades for Success
Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations. This also opens the door to not only defend your price, but potentially upsell in areas that will result in a higher-performing end product.