Upselling Roof Upgrades

Wednesday, March 21st 2018

Position Yourself as an Expert and Recommend Smart Upgrades for Success

Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations. This also opens the door to not only defend your price, but potentially upsell in areas that will result in a higher-performing end product.

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What’s the True Value of Technology for Your Construction Business?

Thursday, March 1st 2018

By Piers Dormeyer
Vice President of Construction Sales at EagleView®

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

This technology revolution is already changing the way we sell to home and building owners; how we measure, estimate and bid projects; and how we manage our companies. And, in most cases, these forward technologies, like aerial imaging, can be used in both residential and commercial roof quoting!

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Looking Back at 2017

Friday, February 2nd 2018

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

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Using Color Trends for more roofing sales

Using Color to Sell in the Home

Wednesday, July 12th 2017

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women?

As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

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roofing job landscape protection

Protecting the home’s exterior and gardens during roof installation

Wednesday, June 28th 2017

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

It’s sometimes obvious during discussions and negotiations with the customer that they value their prized rose bushes – on these jobs you’ll know to take extra precautions. But it doesn’t always come up in conversation. As the old adage goes, “better safe than sorry,” so it’s wise to maintain a clean job. A clean work site is a safer site for your crew, the homeowners, and any neighbors or visitors.

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