Residential Roof Components

What Makes Up a Roof – Your Roof Components

Saturday, June 30th 2018

Your home’s roof sheds water, but a raindrop that starts out on the top of your roof doesn’t just encounter shingles on its way down. There’s a series of roof components that protect your home from the rain, wind and snow. It is critical to understand all of the parts of a house roof in order to explain a problem to a roofing professional and understand what he or she is talking about when he or she is doing repairs.

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Guide to Residential Cool Roofs

Guide to Residential Cool Roofs

Monday, June 11th 2018

What are cool roofs?

Cool roofs are designed to lower the temperature of your home in summer months, making you more comfortable and potentially reducing your energy bill. Cool roofs achieve this by reflecting some of the infrared (IR) light from the sun. In today’s market, a cool roof is defined by the reflectivity and emissivity requirements set by either Title 24 from the California Energy Commission or by the Energy Star program.

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How to Create and Deliver Great Roofing Sales Presentations

Tuesday, May 1st 2018

Tips for making more effective sales presentations to your roofing leads

The Rules of Selling Have Changed. Have You?

You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.

You found a reputable dealership near you and had a good idea of price and options before you ever let yourself be approached by a salesman and gave him a chance to make a pitch. And, if he made you feel the least bit uncomfortable during his sales pitch presentation, you walked and went elsewhere, right?

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Hip and Ridge Cap Shingles From Style to Installation

Thursday, April 26th 2018

With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down. Of, course, there’s a little bit more to the process than that. You need to understand the function of ridge cap shingles, learn how to choose them, and understand how to make your installation look orderly and attractive.

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Upselling Roof Upgrades

Wednesday, March 21st 2018

Position Yourself as an Expert and Recommend Smart Upgrades for Success

Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations. This also opens the door to not only defend your price, but potentially upsell in areas that will result in a higher-performing end product.

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What’s the True Value of Technology for Your Construction Business?

Thursday, March 1st 2018

By Piers Dormeyer
Vice President of Construction Sales at EagleView®

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

This technology revolution is already changing the way we sell to home and building owners; how we measure, estimate and bid projects; and how we manage our companies. And, in most cases, these forward technologies, like aerial imaging, can be used in both residential and commercial roof quoting!

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Looking Back at 2017

Friday, February 2nd 2018

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

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How to Pick Shingle Colors [INFOGRAPHIC]

Thursday, February 1st 2018

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

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Using Color Trends for more roofing sales

Using Color to Sell in the Home

Wednesday, July 12th 2017

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women?

As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

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roofing job landscape protection

Protecting the home’s exterior and gardens during roof installation

Wednesday, June 28th 2017

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

It’s sometimes obvious during discussions and negotiations with the customer that they value their prized rose bushes – on these jobs you’ll know to take extra precautions. But it doesn’t always come up in conversation. As the old adage goes, “better safe than sorry,” so it’s wise to maintain a clean job. A clean work site is a safer site for your crew, the homeowners, and any neighbors or visitors.

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