Hispanic Heritage Month is the perfect opportunity for us to shine a light on the contributions of Latinos across the U.S. who are involved in the roofing industry. According to an IHS Economics Research Study, over 54% of the roofing workforce identifies as Latino – that’s more than 220,000 workers – and growing. This significant demographic continues to experience higher than average growth in workforce, homeownership, disposable income and entrepreneurship, which makes Latinos a market you’ll want to embrace. These positives create a tremendous opportunity to collaborate with Latino contractors AND to connect with Latino homeowners, leveraging the Spanish language and cultural awareness!
Want more proof? Read more interesting facts about Latinos in roofing in our latest infographic.
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