Explore articles designed to help homeowners and contractors feel more confident about roofing.
(25 Results)
The roofing industry is notoriously tough. Working on a roof is physically and mentally demanding, and will push you to your limits if you’re…
In a recent conversation with EagleView, a contractor explained how his company now delivers projects without ever seeing the customer face to face: “Two years ago, you would…
The only constant with digital marketing is that it continually changes. Online ad platforms, like Google and Facebook, constantly evolve their offerings to keep up with their customers’…
In this month’s ROOFPRO Partner Spotlight, we sat down (virtually, of course!) with Derik Kline, founder and CEO of HailTrace, IKO’s most recently added strategic partner. Derik has…
Lack of capital, or access to capital, is one of the fundamental barriers facing business owners, especially for small businesses. Over half of today’s entrepreneurs use their personal…
Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven approach, allowing every…
Each year, weather and natural disaster events in North America cost billions of dollars in damage to homes and buildings. That’s why organizations like the…
“Content marketing” is a widely used term in the sales and marketing world, but for small business owners or the not-so-savvy marketer, it can imply something elusive and foreign. Wherever your roofing business fits in the marketing sophistication spectrum, content marketing can be a powerful tool to understand.
As a roofing contractor, your first priority is to be able to give your homeowners the best, most reliable roof available. That’s where your expertise shines. But now,…
The world is moving digital, and it is changing how each industry operates. As the construction industry enters this new digital era, it’s safe to say that…
The pandemic has changed the way we do business. Ask Jeff Williams, IKO director of marketing and branding, and he’ll tell you that one of the biggest changes…
Many roofing companies cringe at the thought of working an insurance job. It sounds painful, and often times, it is. But with the right support and preparation, it…
Imagine a world in which homeowners not only knew your name, but also came in search of you and your services. Where they already knew what made you…
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