Content Hub

Running a roofing business takes more than skilled labor and reliable materials — it takes smart financial management. From choosing the right business banking partner to building your…

Lack of capital, or access to capital, is one of the fundamental barriers facing business owners, especially for small businesses. Over half of today’s entrepreneurs use their personal…

“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We know our ROOFPROs…

As a business owner, one of the hardest parts of selling a project is closing the sale. Homeowners are often surprised and overwhelmed by the total cost of…

Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven approach, allowing every…

Each year, weather and natural disaster events in North America cost billions of dollars in damage to homes and buildings. That’s why organizations like the…

“Content marketing” is a widely used term in the sales and marketing world, but for small business owners or the not-so-savvy marketer, it can imply something elusive and foreign. Wherever your roofing business fits in the marketing sophistication spectrum, content marketing can be a powerful tool to understand.

As a roofing contractor, your first priority is to be able to give your homeowners the best, most reliable roof available. That’s where your expertise shines. But now,…

When a homeowner needs roof repairs or a full replacement, they’ll most likely turn to Google for answers. Then, whether consciously or unconsciously, they’ll hop onto their favorite…

The world is moving digital, and it is changing how each industry operates. As the construction industry enters this new digital era, it’s safe to say that…

The pandemic has changed the way we do business. Ask Jeff Williams, IKO director of marketing and branding, and he’ll tell you that one of the biggest changes…

Many roofing companies cringe at the thought of working an insurance job. It sounds painful, and often times, it is. But with the right support and preparation, it…