“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We…
As a business owner, one of the hardest parts when selling a project is closing the sale. Many times, when faced with the cost of…
Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven…
Each year, weather and natural disaster events in North America cost billions of dollars in damage to homes and buildings. That’s why organizations like the Insurance…
“Content marketing” is a widely used term in the sales and marketing world, but for small business owners or the not-so-savvy marketer, it can imply something elusive and foreign. Wherever your roofing business fits in the marketing sophistication spectrum, content marketing can be a powerful tool to understand.
As a roofing contractor, your first priority is to be able to give your homeowners the best, most reliable roof available. That’s where your expertise…
When looking for business advice online, you will frequently hear that social media marketing is necessary. However, most of the available advice about social media…
The world is moving digital, and it is changing how each industry operates. As the construction industry enters this new digital era, it’s safe to…