Tips to Land the Sale with Dynasty® Shingles with ArmourZone®
If you’re a contractor who works on a lot of residential roofing projects, you’re probably familiar with the concept of “selling at the kitchen table.” But when it comes to closing a sale with a homeowner, there are multiple factors at play.
In addition to a solid reputation and favorable customer reviews, having a reputable product offering with proven performance benefits can make all the difference in earning homeowners’ trust and — ultimately — their business.
That’s where IKO Dynasty® shingles with ArmourZone® come into play.
As you’ve probably heard, IKO Dynasty shingles with ArmourZone offer a 40% larger nailing zone than standard shingles (1-1/4″ on ArmourZone vs. 7/8″ on a standard roofing shingle), which equates to easier installation, as well as time and labor savings for your business.
Plus, Dynasty architectural laminate shingles are formulated in IKO’s special “Advantage” size, which has a larger exposure (5-7/8″) than most competitors’ comparable products (5-5/8″).
But how do you sell installation benefits to a homeowner? The answer is simple: you don’t. While ease of installation and a 5-7/8″ exposure are meaningful to your business and project profitability, they aren’t what will help you land the sale with homeowners.
Here are the main benefits of Dynasty shingles to play up in your sales pitch:
#1 – Aesthetics
Aesthetics are an especially strong selling point for homeowners who are looking for more than just a new roof for their investment — they’re looking for a custom look that will help boost their home’s curb appeal.
With their multi-layer, laminated design, Dynasty shingles’ deep shadow bands and dimensional profile help create depth of field and texture, which is especially ideal for steep-pitched roofs.
Plus, Dynasty roofing shingles are available in eight dynamic, high-definition color blends, so you can also offer homeowners a variety of color options to suit any architectural style.
Selling Tip: Use the IKO’s Roof Visualizer Tool, ROOFViewer®, to help homeowners select their preferred shingle style and color choice for their homes.
#2 – Weather Performance
The last thing a homeowner wants to worry about is severe weather damaging their new roof and the resulting costs of repair. As such, Dynasty shingles offer warranty protection for high winds of up to 130 mph, or 210 km/h, thanks to their innovative ArmourZone technology.
To put that 130 mph figure into perspective for a homeowner: Winds of that caliber are equal to a Category 4 on the Saffir-Simpson Hurricane Scale, which is classified as an extreme storm with highly damaging winds.
Plus, Dynasty’s superior wind resistance helps to prevent high-wind blow-offs — meaning fewer callbacks for you!
Selling Tip: Pull up this video on a tablet or phone to actually show a homeowner the exceptional durability of Dynasty shingles.
#3 – Complete Roofing System
With IKO’s PROFORMAX™ Roofing Components System, you can offer your homeowners further peace of mind and added value with a complete roofing system to fully protect their homes.
The four-component system — which includes Eave Protection, Underlayment, Roof Starters and Ridge Cap Shingles — helps to protect vulnerable areas of the roof.
Selling Tip: The benefits of IKO Hip and Ridge Cap Shingles go beyond providing an additional layer of protection along high-stress areas of the roof. Coordinating hip and ridge cap shingles also enhance a home’s curb appeal and aesthetics by accentuating the roof line.
Armed with the above tips and IKO Dynasty shingles with ArmourZone, you’re one step closer to landing the sale.