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Using Color to Sell in the Home Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

Each year, weather and natural disaster events in North America cost billions of dollars in damage to homes and buildings. That’s why organizations like the…

How Has the Roofing Industry Changed in the Last 30 Years? Some things never change, right? Like roofing shingles. After all, they’re still made with asphalt…

Before you start your own roofing business or seek to join one as an employee, you will need to discover the roofer licensing requirements in your state, province or territory.

“Content marketing” is a widely used term in the sales and marketing world, but for small business owners or the not-so-savvy marketer, it can imply something elusive and foreign. Wherever your roofing business fits in the marketing sophistication spectrum, content marketing can be a powerful tool to understand.

A safety harness is a roofer’s best friend. Choosing the correct fall protection harness and using it properly will protect you from falls and serious injuries when used correctly.

A dormer is the part of a roof that projects out vertically from the rest of the roof. Most dormers have windows, although false dormers may not have functional windows.

A dormer is the part of a roof that projects out vertically from the rest of the roof. Most dormers have windows, although false dormers may not have functional windows.

As a roofing contractor, your first priority is to be able to give your homeowners the best, most reliable roof available. That’s where your expertise shines. But now,…

So many roofing companies close their doors before they even get going. Yet, starting a roofing business is not hard to do when you can spot and avoid the pitfalls.

SWOT analyses have long been a useful tool for businesses of all kinds. A complete SWOT analysis can inform your long-term business strategy...

Oh yes, you CAN handle the truth. But here’s one truth you need to recognize first. Despite the old adage to the contrary, the customer is NOT always right.