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So many roofing companies close their doors before they even get going. Yet, starting a roofing business is not hard to do when you can spot and avoid the pitfalls.

SWOT analyses have long been a useful tool for businesses of all kinds. A complete SWOT analysis can inform your long-term business strategy...

If you have more roofing projects than you have qualified workers to complete them, here are some helpful tips for finding, hiring and keeping the right people.

As a residential roofer, your tools are an important part of everyday life. When used properly and chosen carefully they can help keep you safe, make the job go more smoothly and allow your work to really shine.

Contractors Ask IKO for the Truth About Asphalt Roofing Shingles Experienced roofing contractors are a great source of information when homeowners need a straight answer about their…

Why You Need Proposals & Roofing Contracts and How They Differ Ah, paperwork. It’s one of those “necessary evils” that every business owner needs, but tends to…

If you’ve been in the roofing business for any length of time, you’ve already tried various ways to generate roofing leads.

The world is moving digital, and it is changing how each industry operates. As the construction industry enters this new digital era, it’s safe to say that…

The Confidence Of Control: Know Exactly How – & Where – Your Roofing Supplies Are Made Your customers and your business’ reputation demand a better than average…

Put It All In Writing Make sure that all agreements and promises from the roofing contractor are put into writing. Having this information in writing protects you…

The pandemic has changed the way we do business. Ask Jeff Williams, IKO director of marketing and branding, and he’ll tell you that one of the biggest changes…

How to choose a name for your roofing business can be a challenge as well as a great opportunity. We’ll help you make the right decision by discussing…