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You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage.

Transcript We just don’t put shingles down anymore; we like to use a full roofing system. When we have to redo a roof, it’s because they…

Transcript Now that the IKO Dynasty line is Class 3 Impact Resistant, it definitely helps open the doors for several more businesses, bigger businesses such as…

Transcript Now that Armourshake gives the Class 4 impact rating, it gives myself and the homeowner more peace of mind. Armourshake is one of the heavier…

Transcript When we sell a roof, we’re not selling roof shingles, we’re selling roof systems. I think it’s important for the teams and the crews to…

Everyone needs a roof over their head, so there is plenty of demand for roofers. It can be tough work, but it’s also very rewarding to ensure that…

One of the most exciting parts of starting a roofing company, or giving it a brand refresh, is designing your logo. It’s thrilling to see your vision for a company translated into art.

Roofing companies need salespeople to create leads and convert them into customers. As a salesperson working in roofing, you’ll need knowledge about roofing products and the specific…

As a roofer, the faster you can get roofs done, the more money you can make. That said, there’s no use in sacrificing quality for speed being that you don’t want to risk getting callbacks or bad reviews...

“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We know our ROOFPROs…

In this video we demonstrate why it is important for roofing professionals to take into consideration IKO’s lower installation cost when calculating their “true shingle cost”. IKO’s laminated shingles feature a larger-than-metric, 60 shingles per square.

Discover how earning a stellar reputation depends on so much more than just being great at installing shingles. Put yourself in a homeowner’s place and imagine that…