Taking our online conversation to brand-new heights
Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.
You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.
With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down.
Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations.
Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.
At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!
Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.
When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.
Roof replacement can be one of the biggest home repair expenses you can take on, so you’ll want to hire a good, well-respected, trustworthy contractor. In a previous post, we discussed specific questions you should ask your contractor about the products and practices they’ll be using to install your new roof. But it’s just as important to educate yourself about roofing contractors themselves.
The information on this website is subject to change without notice. IKO assumes no responsibility for errors that may appear on this website.
IKO strives to accurately reproduce the screen images of the shingle swatches and house photos shown. However, due to manufacturing variances, the limitations of your monitor resolution and the variation in natural exterior lighting, actual colors may vary from the images you see. To ensure complete satisfaction you should make final color selections from several full size shingles and view a sample of the product installed on a home. Please refer to our Legal Notices for U.S.A. or our Legal Notices for Canada.
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