Taking our online conversation to brand-new heights
Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.
Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.
At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!
Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.
When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.
Roof replacement can be one of the biggest home repair expenses you can take on, so you’ll want to hire a good, well-respected, trustworthy contractor. In a previous post, we discussed specific questions you should ask your contractor about the products and practices they’ll be using to install your new roof. But it’s just as important to educate yourself about roofing contractors themselves.
KD Roofing is the recipient of a new Dodge® RAM 1500 Tradesman® pickup truck as well as $22,500 in cash bonuses, thanks to its high-volume performance in the IKO PRO4™ Plus Roofing Components System Promotion
We had an amazing time at IRE with a number of great in-booth activities, including: our #IKOVotersChoice campaign, in-booth photo booth and passport giveaways. In the midst of those activities, we had the opportunity to chat with some of our executives about some frequently asked questions and some little-known details. Check out the IKO IRE in-booth interview series!