Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Tuesday, May 1st 2018

How to Create and Deliver Great Roofing Sales Presentations

You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.

Thursday, April 26th 2018

Hip and Ridge Cap Shingles From Style to Installation

With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down.

Wednesday, March 21st 2018

Upselling Roof Upgrades

Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations.

Thursday, March 1st 2018

What’s the True Value of Technology for Your Construction Business?

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

Friday, February 2nd 2018

Looking Back at 2017

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

Thursday, February 1st 2018

How to Pick Shingle Colors [INFOGRAPHIC]

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

Wednesday, July 12th 2017

Using Color to Sell in the Home

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

Wednesday, June 28th 2017

Protecting the home’s exterior and gardens during roof installation

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

Wednesday, May 31st 2017

Four Important Questions You Should Ask Your Roofer Before You Take Action

Roof replacement can be one of the biggest home repair expenses you can take on, so you’ll want to hire a good, well-respected, trustworthy contractor. In a previous post, we discussed specific questions you should ask your contractor about the products and practices they’ll be using to install your new roof. But it’s just as important to educate yourself about roofing contractors themselves.

Wednesday, May 17th 2017

IKO IRE In-booth Interview Series: Rob Davidson

This week we review the third and final in-booth interview from the International Roofing Expo (IRE) 2017. In this episode, we interviewed IKO VP Residential Sales in Canada, Rob Davidson

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