Using Color Trends for more roofing sales

Using Color to Sell in the Home

Wednesday, July 12th 2017

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women?

As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

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roofing job landscape protection

Protecting the home’s exterior and gardens during roof installation

Wednesday, June 28th 2017

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

It’s sometimes obvious during discussions and negotiations with the customer that they value their prized rose bushes – on these jobs you’ll know to take extra precautions. But it doesn’t always come up in conversation. As the old adage goes, “better safe than sorry,” so it’s wise to maintain a clean job. A clean work site is a safer site for your crew, the homeowners, and any neighbors or visitors.

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Roofing Industry Trends for 2017

Thursday, April 6th 2017

Q&A featuring Keith Lowe, VP of U.S. Residential Sales, IKO North America

The roofing industry gained positive momentum in 2016. Can we expect the same in 2017? Keith Lowe, VP of U.S. Residential Sales for IKO, shares some of the latest trends on the radar for
this year.

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Interview with IKO's Mark Okland

IKO IRE In-booth Interview Series: Mark Okland

Wednesday, March 22nd 2017

Take a look at the first of three in-booth interview episodes from the International Roofing Expo (IRE) 2017. In this episode, we interviewed IKO Residential Product Development Manager, Mark Okland

We had an amazing time at IRE with a number of great in-booth activities, including: our #IKOVotersChoice campaign, in-booth photo booth and Get to Know IKO giveaways. In the midst of those activities, we had the opportunity to chat with some of our executives about some frequently asked questions and some little-known details. Check out the IKO IRE in-booth interview series!

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roofing industry trends

2017 Residential Roofing Product Trends

Friday, March 17th 2017

What are the latest residential roofing product trends and updates you should have on your radar?


Whether you’re a builder, remodeler or roofing contractor, the latest product trends and updates can play an important role in your business.

In fact, staying on top of roofing industry trends can not only help set you apart from your competition, but also position you favorably as a trusted resource for homeowners looking for the “latest and greatest” in roofing styles and performance options. And as a building professional, earning the trust of your homeowner customers is the key to also earning their business and receiving future referrals.

Mark Okland, IKO’s Product Development Manager, explores three major roofing industry product trends to keep an eye on in 2017:

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