Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Thursday, March 1st 2018

What’s the True Value of Technology for Your Construction Business?

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

Friday, February 2nd 2018

Looking Back at 2017

At IKO, 2017 was a busy and successful year for our company and those we serve. We introduced product innovations and new packaging. We expanded our digital presence and social media reach. We also created new homeowner portfolios for contractors to use as an in-home selling tool and revamped their associated marketing collateral. Find out more about what we’ve done and stay tuned for even more exciting initiatives in store for 2018!

Thursday, February 1st 2018

How to Pick Shingle Colors [INFOGRAPHIC]

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

Wednesday, July 12th 2017

Using Color to Sell in the Home

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

Wednesday, June 28th 2017

Protecting the home’s exterior and gardens during roof installation

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

Wednesday, May 31st 2017

Four Important Questions You Should Ask Your Roofer Before You Take Action

Roof replacement can be one of the biggest home repair expenses you can take on, so you’ll want to hire a good, well-respected, trustworthy contractor. In a previous post, we discussed specific questions you should ask your contractor about the products and practices they’ll be using to install your new roof. But it’s just as important to educate yourself about roofing contractors themselves.

Wednesday, May 17th 2017

IKO IRE In-booth Interview Series: Rob Davidson

This week we review the third and final in-booth interview from the International Roofing Expo (IRE) 2017. In this episode, we interviewed IKO VP Residential Sales in Canada, Rob Davidson

Thursday, May 11th 2017

Idaho Contractor Earns a $22,500 Cash Bonus and New Truck in the IKO PRO4 Plus Promotion

KD Roofing is the recipient of a new Dodge® RAM 1500 Tradesman® pickup truck as well as $22,500 in cash bonuses, thanks to its high-volume performance in the IKO PRO4™ Plus Roofing Components System Promotion

Thursday, April 6th 2017

Roofing Industry Trends for 2017

The roofing industry gained positive momentum in 2016. Can we expect the same in 2017? Keith Lowe, VP of U.S. Residential Sales for IKO, shares some of the latest trends on the radar for
this year.

Wednesday, March 22nd 2017

IKO IRE In-booth Interview Series: Mark Okland

Take a look at the first of three in-booth interview episodes from the International Roofing Expo (IRE) 2017. In this episode, we interviewed IKO Residential Product Development Manager, Mark Okland

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