Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Wednesday, August 29th 2018

A Guide to Marketing and Selling Roof Shingles to Women

When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? If you’re like most of the professional roofing contractors we’ve talked to, it’s pretty much a given.

Monday, July 30th 2018

How To Stay Cool While Roofing – Tips For Working Outside In The Heat

Staying cool while roofing can be a challenge. Demand for roofers is high in the summer; so roofing professionals often have to work the hottest days and without shade. That presents a few challenges. For example, how do you stay cool in the summer while roofing? If you own a roofing business, how do you keep your employees cool and safe while they work in the sun?

Saturday, June 30th 2018

The Roof Components that Make Up a Roof

Your home’s roof sheds water, but a raindrop that starts out on the top of your roof doesn’t just encounter shingles on its way down. There’s a series of roof components that protect your home from the rain, wind and snow. It is critical to understand all of the parts of a house roof in order to explain a problem to a roofing professional and understand what he or she is talking about when he or she is doing repairs.

Monday, June 11th 2018

Guide to Residential Cool Roofs

Cool roofs are designed to lower the temperature of your home in summer months, making you more comfortable and potentially reducing your energy bill. Cool roofs achieve this by reflecting some of the infrared (IR) light from the sun. In today’s market, a cool roof is defined by the reflectivity and emissivity requirements set by either Title 24 from the California Energy Commission or by the Energy Star program.

Tuesday, May 1st 2018

How to Create and Deliver Great Roofing Sales Presentations

You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online reviews.

Thursday, April 26th 2018

Hip and Ridge Cap Shingles From Style to Installation

With new laminated hip and ridge cap shingles, finishing a roof installation with a ridge cap is a much simpler process than with the old three-tab shingles. In summary, to install the ridge cap shingles, you simply separate them where they are perforated, “bend” them over the peak, and nail them down.

Wednesday, March 21st 2018

Upselling Roof Upgrades

Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they are getting a quality, code-compliant roof replacement. In this blog, we will examine elements of the re-roof process that provide opportunities to educate prospects about the difference between professional and nonprofessional roof installations.

Thursday, March 1st 2018

What’s the True Value of Technology for Your Construction Business?

Recent advancements in construction technology have provided contractors with some powerful tools to grow and transform their businesses. When I speak to people inside and outside of the roofing industry, we marvel at how a trade that has resisted change for decades is becoming more and more modernized.

Thursday, February 1st 2018

How to Pick Shingle Colors [INFOGRAPHIC]

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

Wednesday, July 12th 2017

Using Color to Sell in the Home

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

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