Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Thursday, September 22nd 2016

What Are Focus Questions and How Can They Help Sell a Roof?

Start asking your customers “focus questions” and separate your practice from other contractors who don’t know how to “drive the bus”!

Wednesday, September 14th 2016

5 Common Business Goal Setting Mistakes for Roofing Contractors

S.M.A.R.T. goals help roofing contractors prioritize and grow by avoiding these 5 common goal-setting mistakes for greater success.

Monday, August 29th 2016

Selling Your Business with Active Listening Techniques: Business Builders

Active listening is a structured approach to hearing and responding to other people. It requires focused attention and appropriate non-verbal communication. It’s a skill worth learning because it could help you land more business, or even identify better business prospects.

Wednesday, August 3rd 2016

Effective Roof Estimating with EagleView® Aerial Imagery

Through a partnership between IKO and EagleView, IKO ROOFPRO® contractors are eligible for special pricing for a service that makes roof estimating faster and easier. By using this service, contractors will have more time to focus on their businesses and generate more sales.

Wednesday, July 27th 2016

Title 24 & Cool Roofs: What Should Contractors Know?

Mentions of “Title 24” and “cool roofs” are buzzing in the roofing industry and may have you wondering what they are or how they affect your business. IKO’s experts, Don Shaw and Mark Okland, uncover details on IKO Cool Colors, the latest energy standards and how they impact contractors and homeowners alike.

Wednesday, April 6th 2016

Tackle Your Spring Roofing Inspections Like a Pro

Spring has officially arrived. Now is the time for professional contractors to help their clients take charge of their spring roofing inspections.

Monday, March 7th 2016

Top 10 Tips for Professional Development

Whether you’re an experienced roofer or a young professional in any career path, your personal development plan is important. We’ve come up with 10 great tips to help you put your professional development on track:

Tuesday, March 1st 2016

Four Easy Steps to Controlling your Destiny with Referrals

The volume of high-winded storm activity during the past two decades has helped shaped new performance thresholds for building products. Your roofing shingles are the first line of defense for your home. If they come off in high winds, it can have serious consequences.

Tuesday, November 17th 2015

Top 16 Benefits of Asphalt Roofing Shingles

With versatility, design, safety and wind-rating benefits, we explore how and why asphalt roofing shingles are an excellent choice for quality, with some specifics on IKO Roofing shingles.

Tuesday, November 10th 2015

IKO Roofing Supports Our Troops on November 11

IKO Roofing Remembers and Supports Our Troops… On November 11, 1918 an armistice was signed that signaled the end of the first great world war. That date became the day that we honor our active and veteran military members every year. While we celebrate with slight differences in Canada and the U.S., the core values of honoring those who served (and serve) and fought to protect our freedoms transcend the borders and remain the same, lest we forget.

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