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Experts say the best time to construct a roof is when weather is “warm, calm, and dry.” That is, in warm temperatures, with little wind and clear skies. In a perfect world, that would be every day.

The Confidence Of Control: Know Exactly How – & Where – Your Roofing Supplies Are Made Your customers and your business’ reputation demand a better than average…

Put It All In Writing Make sure that all agreements and promises from the roofing contractor are put into writing. Having this information in writing protects you…

The pandemic has changed the way we do business. Ask Jeff Williams, IKO director of marketing and branding, and he’ll tell you that one of the biggest changes…

How to choose a name for your roofing business can be a challenge as well as a great opportunity. We’ll help you make the right decision by discussing…

As a residential contractor, you may see breaking into commercial roofing as an intriguing, but daunting, opportunity. Depending on your local market, there may be less competition for…

Women are getting more involved in the roofing industry every day. Now, you can find women at the top of roofing companies as CEOs and marketing directors, and in other leading roles.

Many roofing companies cringe at the thought of working an insurance job. It sounds painful, and often times, it is. But with the right support and preparation, it…

Imagine a world in which homeowners not only knew your name, but also came in search of you and your services. Where they already knew what made you…

One of the most exciting parts of starting a roofing company, or giving it a brand refresh, is designing your logo. It’s thrilling to see your vision for a company translated into art.

As a roofer, the faster you can get roofs done, the more money you can make. That said, there’s no use in sacrificing quality for speed being that you don’t want to risk getting callbacks or bad reviews...

“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We know our ROOFPROs…