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Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven approach, allowing every…

Mentions of “Title 24” and “cool roofs” are buzzing in the roofing industry and may have you wondering what they are or how they affect your business.

Disclaimer: This article is not a substitute for legal advice or insurance advice. You should always consult legal and insurance experts before making decisions about your roofing company’s…

By Mark Okland, Product Development Manager, IKO North America Roofing is a family business for Chad Haygood – his uncle, grandfather and great-grandfather have all been roofing…

Disclaimer: It is your responsibility to understand and abide by the drone laws in your country, state or province, as well as your local laws. The information provided…

Transcript At IKO we never stop working to elevate your business. Starting with product innovation, our laminate shingles are designed to IKO’s true square advantage helping…

Using Color to Sell in the Home Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role.

Each year, weather and natural disaster events in North America cost billions of dollars in damage to homes and buildings. That’s why organizations like the…

How Has the Roofing Industry Changed in the Last 30 Years? Some things never change, right? Like roofing shingles. After all, they’re still made with asphalt…

Before you start your own roofing business or seek to join one as an employee, you will need to discover the roofer licensing requirements in your state, province or territory.

“Content marketing” is a widely used term in the sales and marketing world, but for small business owners or the not-so-savvy marketer, it can imply something elusive and foreign. Wherever your roofing business fits in the marketing sophistication spectrum, content marketing can be a powerful tool to understand.

A dormer is the part of a roof that projects out vertically from the rest of the roof. Most dormers have windows, although false dormers may not have functional windows.