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The only constant with digital marketing is that it continually changes. Online ad platforms, like Google and Facebook, constantly evolve their offerings to keep up with their customers’…

In this month’s ROOFPRO Partner Spotlight, we sat down (virtually, of course!) with Derik Kline, founder and CEO of HailTrace, IKO’s most recently added strategic partner. Derik has…

Branding might not be the first thing that comes to mind when you think about roofing — but in today’s competitive market, it should be. Whether you’re trying…

Running a roofing business takes more than skilled labor and reliable materials — it takes smart financial management. From choosing the right business banking partner to building your…

Lack of capital, or access to capital, is one of the fundamental barriers facing business owners, especially for small businesses. Over half of today’s entrepreneurs use their personal…

“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We know our ROOFPROs…

As a business owner, one of the hardest parts of selling a project is closing the sale. Homeowners are often surprised and overwhelmed by the total cost of…

Targeting the right kind of people, at the right time, is essential when investing your hard-earned dollars in marketing. Luckily, digital media is a proven approach, allowing every…

Mentions of “Title 24” and “cool roofs” are buzzing in the roofing industry and may have you wondering what they are or how they affect your business.

Disclaimer: This article is not a substitute for legal advice or insurance advice. You should always consult legal and insurance experts before making decisions about your roofing company’s…

By Mark Okland, Product Development Manager, IKO North America Roofing is a family business for Chad Haygood – his uncle, grandfather and great-grandfather have all been roofing…

Disclaimer: It is your responsibility to understand and abide by the drone laws in your country, state or province, as well as your local laws. The information provided…