Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Wednesday, November 16th 2016

[VIDEO] Social Media Tips for Roofers – Episode 3

Update, reuse and market your hard-earned content

The third episode in our Social Media Tips for Roofers video series on IKO TV covers how to keep up with the high content demands of an effective social media strategy.

Wednesday, November 2nd 2016

[VIDEO] Social Media Tips for Roofers – Episode 2

Today we bring you the second in our Social Media Tips for Roofers video series on IKO TV. Make sure to head over to our YouTube channel and subscribe for more videos and tips like these, as well as product information, company news and roofing trade show highlights! Video and transcript follow below:

Wednesday, October 26th 2016

An Open or Closed Case for Roofing Valleys?

Professional contractors know that one of the most vulnerable areas of any roof is the valley, where the roof’s planes intersect. If not properly protected and sealed, a valley can channel water directly into the home with potentially disastrous consequences. There are two very popular types of valley construction methods used among contractors today, each with their own advantages and disadvantages.

Thursday, October 20th 2016

Who would buy Armourshake® shingles?

Like all the shingles offered by IKO, Armourshake Premium Designer Shingles have unique qualities that appeal to some very specific homeowners.

Friday, October 7th 2016

Tips to Land the Sale with Dynasty Shingles with ArmourZone

If you’re a contractor who works on a lot of residential roofing projects, you’re probably familiar with the concept of “selling at the kitchen table.” But when it comes to closing a sale with a homeowner, there are multiple factors at play.

Wednesday, September 28th 2016

[VIDEO] Social Media Tips for Roofers – Episode 1

Planning to take on social media for your business

Last week we launched the first of our series of social media tips for roofers, and we’re happy to share the video transcript with you right here on the IKO Roofing blog!

Thursday, September 22nd 2016

What Are Focus Questions and How Can They Help Sell a Roof?

Start asking your customers “focus questions” and separate your practice from other contractors who don’t know how to “drive the bus”!

Wednesday, September 14th 2016

5 Common Business Goal Setting Mistakes for Roofing Contractors

S.M.A.R.T. goals help roofing contractors prioritize and grow by avoiding these 5 common goal-setting mistakes for greater success.

Monday, August 29th 2016

Selling Your Business with Active Listening Techniques: Business Builders

Active listening is a structured approach to hearing and responding to other people. It requires focused attention and appropriate non-verbal communication. It’s a skill worth learning because it could help you land more business, or even identify better business prospects.

Wednesday, August 24th 2016

Choosing the Right Roof Color for Maximum Impact

Homeowners are often at a loss when it comes to selecting a roof color. They play it too safe and end up selecting a tone that either matches the color of their siding too closely or is a tried-and-true color like gray—even if it’s not the most complementary shade for their home.

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