Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Thursday, February 1st 2018

How to Pick Shingle Colors [INFOGRAPHIC]

With so many colors of asphalt shingles available, choosing a color for your roof can be difficult. We’ve created this handy visual guide to help you find a color that complements your home.

Wednesday, July 12th 2017

Using Color to Sell in the Home

Aesthetics are a top consideration for homeowners deciding on a new roof material – and color plays a major role. But which roof colors are popular? And how do color choices differ between older and younger generations; between men and women? As homeowners are beginning to demand more color choices to personalize their homes, offering them a variety of shingle styles and color options is important in setting your business apart.

Wednesday, June 28th 2017

Protecting the home’s exterior and gardens during roof installation

When homeowners contract with a roofer, naturally their main concern is that they get a properly installed roof. Yet one of the most common homeowner complaints about roofing contractors is the mess occasionally left behind. In some cases, landscaping around the home can be damaged.

Thursday, May 11th 2017

Idaho Contractor Earns a $22,500 Cash Bonus and New Truck in the IKO PRO4 Plus Promotion

KD Roofing is the recipient of a new Dodge® RAM 1500 Tradesman® pickup truck as well as $22,500 in cash bonuses, thanks to its high-volume performance in the IKO PRO4™ Plus Roofing Components System Promotion

Thursday, December 15th 2016

IKO Armourshake Shingles Provide “Over-the-Top” Results in California

Roofing is a family business for Chad Haygood – his uncle, grandfather and great-grandfather have all been roofing professionals. As a fourth-generation roofer, he takes pride in his family’s roofing roots and being part of a multi-decade legacy.

Thursday, December 8th 2016

Residential Cold-Weather Roofing: What to Expect as Temperatures Dip?

As expected, once again the leaves are falling and the weather is turning cooler. For roofing contractors in the southern states, it’s a welcome relief to the brutally hot summer roofing season. For contractors in northern areas, it means it’s time to adapt to the winter roofing season. Yes, asphalt shingles can still be installed successfully in cold weather, providing a few important changes are made to the usual practices.

Friday, November 25th 2016

Take Three Key Steps toward a Safer, Sounder Roofing Business

Imagine for a moment that the unthinkable happens. One of your employees is seriously injured.

According to the U.S. Bureau of Labor Statistics, every year more than 4500 workers are actually killed on the job (that’s twelve people per day) and 4.1 million suffer a serious job-related illness or injury.

Wednesday, October 26th 2016

An Open or Closed Case for Roofing Valleys?

Professional contractors know that one of the most vulnerable areas of any roof is the valley, where the roof’s planes intersect. If not properly protected and sealed, a valley can channel water directly into the home with potentially disastrous consequences. There are two very popular types of valley construction methods used among contractors today, each with their own advantages and disadvantages.

Thursday, October 20th 2016

Who would buy Armourshake® shingles?

Like all the shingles offered by IKO, Armourshake Premium Designer Shingles have unique qualities that appeal to some very specific homeowners.

Friday, October 7th 2016

Tips to Land the Sale with Dynasty Shingles with ArmourZone

If you’re a contractor who works on a lot of residential roofing projects, you’re probably familiar with the concept of “selling at the kitchen table.” But when it comes to closing a sale with a homeowner, there are multiple factors at play.

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