Elevations Blog

Elevations Blog

Taking our online conversation to brand-new heights

Our new Elevations blog is the hot spot to be for posts and articles designed to inform you, entertain you and help you elevate your business. Challenge yourself to interact with industry subject matter experts and leaders in their field from IKO and other companies. They’re here for you and your roofing business so learn to leverage their know-how. Go ahead and dial up the dialog, post your comments and share insights with your fellow contractors. Just one more way to hone your competitive edge.

Friday, March 17th 2017

2017 Residential Roofing Product Trends

What are the latest residential roofing product trends and updates you should have on your radar?
Whether you’re a builder, remodeler or roofing contractor, the latest product trends and updates can play an important role in your business.

Thursday, January 19th 2017

Roofing Tips from Professional Roofing Contractors

There you are. You’re sitting at your kitchen table, and across from you is a roofing contractor. He’s telling you all about what he’s going to do to replace your roof, how long it will take, and of course, what it will cost. Then he asks if you have any questions.

Thursday, December 15th 2016

IKO Armourshake Shingles Provide “Over-the-Top” Results in California

Roofing is a family business for Chad Haygood – his uncle, grandfather and great-grandfather have all been roofing professionals. As a fourth-generation roofer, he takes pride in his family’s roofing roots and being part of a multi-decade legacy.

Thursday, December 8th 2016

Residential Cold-Weather Roofing: What to Expect as Temperatures Dip?

As expected, once again the leaves are falling and the weather is turning cooler. For roofing contractors in the southern states, it’s a welcome relief to the brutally hot summer roofing season. For contractors in northern areas, it means it’s time to adapt to the winter roofing season. Yes, asphalt shingles can still be installed successfully in cold weather, providing a few important changes are made to the usual practices.

Friday, November 25th 2016

Take Three Key Steps toward a Safer, Sounder Roofing Business

Imagine for a moment that the unthinkable happens. One of your employees is seriously injured.

According to the U.S. Bureau of Labor Statistics, every year more than 4500 workers are actually killed on the job (that’s twelve people per day) and 4.1 million suffer a serious job-related illness or injury.

Wednesday, October 26th 2016

An Open or Closed Case for Roofing Valleys?

Professional contractors know that one of the most vulnerable areas of any roof is the valley, where the roof’s planes intersect. If not properly protected and sealed, a valley can channel water directly into the home with potentially disastrous consequences. There are two very popular types of valley construction methods used among contractors today, each with their own advantages and disadvantages.

Thursday, October 20th 2016

Who would buy Armourshake® shingles?

Like all the shingles offered by IKO, Armourshake Premium Designer Shingles have unique qualities that appeal to some very specific homeowners.

Friday, October 7th 2016

Tips to Land the Sale with Dynasty Shingles with ArmourZone

If you’re a contractor who works on a lot of residential roofing projects, you’re probably familiar with the concept of “selling at the kitchen table.” But when it comes to closing a sale with a homeowner, there are multiple factors at play.

Thursday, September 22nd 2016

What Are Focus Questions and How Can They Help Sell a Roof?

Start asking your customers “focus questions” and separate your practice from other contractors who don’t know how to “drive the bus”!

Wednesday, September 14th 2016

5 Common Business Goal Setting Mistakes for Roofing Contractors

S.M.A.R.T. goals help roofing contractors prioritize and grow by avoiding these 5 common goal-setting mistakes for greater success.

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